Expert Small Business Website Designer
Over the years, I’ve designed websites for many small businesses across different industries (click here to view my portfolio).
Beyond having a modern, professional website that clearly presents your services, most business owners usually have two main goals: conversion and ranking.
Conversion means building trust quickly and turning visitors into phone calls, form submissions, and customers. Ranking means standing out from competitors and appearing at the top of Google search results so potential customers can actually find you.
I draw on my 10-year background as an e-commerce manager to focus on conversion, and my extensive SEO experience to build websites that are structured to rank and perform from day one.
If you’d like to learn more, you can find free conversion tips here, and SEO tips in my free resources section here.
Did you know?
Over 80% of small business websites are built for local service companies such as contractors, medical practices, and law firms. National small businesses make up the remainder, including small e-commerce brands, consultants, and SaaS companies.
Small Business Website Design - My Approach
Practical Websites That Help You Compete Locally
Many small businesses compete against larger companies with bigger marketing budgets. A properly structured website helps level the playing field by targeting the exact services and locations your customers are searching for. Just as importantly, this kind of structure doesn’t just improve user experience and increase the likelihood that a visitor will contact you – it also helps search engines better understand your services, which can improve your visibility in search results.
Instead of a simple 5-page brochure site, I typically recommend building service-focused pages that target specific searches.
For example:
A landscaping company may benefit more from having separate pages for:
• Lawn maintenance
• Tree trimming
• Irrigation repair
• Landscape design
Rather than listing everything briefly on one services page.
This improves:
• Google visibility
• Lead quality
• Conversion rates
• Website clarity
It also makes your site more likely to appear in AI search summaries and detailed search results.
Simple, Modern Layouts Convert Better Than Fancy Designs
Most small business owners don’t need artistic or complex websites. They need sites that clearly communicate:
• What you do
• Where you operate
• Why customers should trust you
• How to contact you
Visitors typically decide within seconds whether to stay on a site. If they cannot quickly understand your services, they leave.
That’s why I focus on:
• Modern and Clean layouts
• Clear service sections
• Simple navigation
• Strong calls to action
• Mobile-first design
Credibility Signals That Help Small Businesses Win Customers
Small businesses often win work based on trust and reputation. Your website should reinforce that trust.
I design small business websites to highlight:
• Customer reviews
• Before-and-after project photos
• Service guarantees
• Years in business
• Certifications or licenses
• Clear contact information
• Service area coverage
These elements help visitors feel comfortable choosing your business over competitors.
Expert Website Designer
- Proven design experience: Built websites for businesses across multiple industries, including medical practices, law firms, contractors, and other competitive local niches.
- UX-focused approach: 10 years of e-commerce and UX research experience to create sites that convert visitors into leads.
- Clear, practical design: I prioritize usability and clarity to help visitors find what they need quickly.
- SEO-optimized from the start: Every site and all its pages are built with SEO best practices in mind, so you’re getting design and optimization together - many agencies charge extra for this.
Intro from Avner
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What’s Included
Custom Website Design
I design WordPress websites with a focus on clean, responsive layouts that are optimized for local search and conversion.
SEO-Informed Site Structure
The site and all its pages are framed based on initial keyword research, ensuring your content targets what people are actually searching for – which helps both Google rankings and visitor conversion.
Content Layout & Optimization
Page structure, headers, and content placement are crafted to help visitors quickly understand your services and take action.
UX & Conversion Optimization
Using time-tested UX methods, I ensure your site is easy to scan, navigate, and convert – turning more visitors into calls and appointments.
Technical Performance
Fast loading, mobile-friendly, and error-free sites that meet Google’s technical standards.
Optional Add-Ons
If desired, I can also assist with initial content creation, review integration, and Google Business Profile setup to help your site perform locally.
Industries I Make Websites For
Over the years I’ve designed websites for businesses across many industries. While every project is different, the goal is always the same – build a fast, professional website that attracts customers and converts visitors into leads or sales.
Contact me when you’re ready for me to start working on yours!
SEO & UX in Web Design
- Visitors spend less than a minute on most websites – a clear, easy-to-scan layout is critical to reduce bounce rates and increase conversions.
- Mobile-friendly, fast-loading sites improve both user experience and Google search visibility.
- Structured content and intuitive navigation guide visitors toward contacting you or booking services.
- Google is where people search for local services (72% of consumers, source).
- Most searchers only click the top results (~70% click the first 5, source).
- Local searches convert well & quickly (50% lead to a same-day visit; 70% to a phone call, source1, source2).
Google Continues to Lead Local Search