Lessons From UX Research: Clean Beats Unique
A redesign is often the first move in a new marketing push. It feels like progress, and it is visible. The problem is who usually gets hired to do it. Most web designers are trained in visual design. Very few have a background in marketing or SEO, so the brief becomes “make it look impressive” […]
Another Lesson From Ecommerce: Video Sells
Another Lesson From Ecommerce: Video Sells Video is a low-effort conversion lift most small businesses are still leaving on the table. It’s also a big differentiator in the age of AI built generic websites that lets your custsomers learn about your serves, and about you implicit;y what kind of energy you radiate- virtually every service […]
Specialization is the key to short-term wins and long-term Local SEO.
Search any competitive online niche in your city – personal injury law is a great example – and you’ll find that the top-ranking websites often have over 100 pages. This is because the SEO people behind those sites understand that Google cares about topical relevance. If you create specialized content not just about helping with […]
Who Can You Really Trust for Local SEO? An Insider’s Perspective
Most business owners might not know all the ins and outs of SEO, but they do have a hunch that it matters – and they’re right. Around 70% of people use Google to find local businesses, and those searches often turn into real customers because the intent to buy is already there. The real challenge […]
Why You Shouldn’t Hire an SEO Agency (Yes… an SEO Guy Is Telling You This)
By Avner (Local SEO Specialist and Former UX Researcher / E-Commerce Manager) This article is a bit tongue-in-cheek. Of course, SEO is incredibly important – most people use Google for local searches (see below). Social media is playing a larger role in diverting online business, but Google is still king. That said, there are valid […]
Proven Conversion Strategies from 10 Years in E-Commerce to Boost Your Local SEO
By Avner (Local SEO Specialist and Former UX Researcher / E-Commerce Manager) I was an e-commerce manager for over 10 years, serving as the sole creative lead behind Amazon brands that grossed tens of millions of dollars. I want to share some insights on product conversion that I’ve found to be effective for local SEO. […]
From Clicks to Customers: How UX Research Complements SEO to Build Websites That Convert
By Avner (Local SEO Specialist and Former UX Researcher / E-Commerce Manager) Many people think better conversions come from flashy or showy design. But in reality -conversion happens when your website is easy to use. Steve Krug’s classic UX book Don’t Make Me Think explains exactly how to do that. In this article, I’ll break […]