The two biggest mistakes I see business owners make are either not updating their website or making it too unique.

Good websites should feel modern, but like a film score, the design should be so seamless that you barely notice it. They should also be universally usable across different age groups and demographics.

Most visitors decide within 30 seconds whether to stay or leave. A strong website should quickly build trust and convert visitors into clients, customers, or patients – which is ultimately what business owners care about.

After building dozens of sites across different industries, my goal is always the same: a clean, modern layout that communicates clearly rather than trying to impress.