Who Can You Really Trust for Local SEO? An Insider’s Perspective
Most business owners might not know all the ins and outs of SEO, but they do have a hunch that it matters – and they’re right. Around 70% of people use Google to find local businesses, and those searches often turn into real customers because the intent to buy is already there. The real challenge […]
Why You Shouldn’t Hire an SEO Agency (Yes… an SEO Guy Is Telling You This)
By Avner (Local SEO Specialist and Former UX Researcher / E-Commerce Manager) This article is a bit tongue-in-cheek. Of course, SEO is incredibly important – most people use Google for local searches (see below). Social media is playing a larger role in diverting online business, but Google is still king. That said, there are valid […]
Proven Conversion Strategies from 10 Years in E-Commerce to Boost Your Local SEO
By Avner (Local SEO Specialist and Former UX Researcher / E-Commerce Manager) I was an e-commerce manager for over 10 years, serving as the sole creative lead behind Amazon brands that grossed tens of millions of dollars. I want to share some insights on product conversion that I’ve found to be effective for local SEO. […]
From Clicks to Customers: How UX Research Complements SEO to Build Websites That Convert
By Avner (Local SEO Specialist and Former UX Researcher / E-Commerce Manager) Many people think better conversions come from flashy or showy design. But in reality -conversion happens when your website is easy to use. Steve Krug’s classic UX book Don’t Make Me Think explains exactly how to do that. In this article, I’ll break […]